Flying colours on a blue Monday...
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We have already reported in one of the IM2 Newsletter about the ETH spin-off Kooaba. Kooaba turns real objects into
hyperlinks via the mobile phone's camera. Taking a picture of selected objects
suffices to get more information about these objects or about related products.
October saw the first critical test for the application. 'Le Matin Bleu' ran a
digital slapstick, where readers could win prizes, by photographing the corresponding
products on a page in the magazine. In the case of `20 minutes', downloaded
multimedia galleries enhanced the paper article of interest. Given that mobile
phone cameras are not always of the best quality, and that many of the photos taken
were noticeably blurred and taken with occlusions and irrelevant clutter, the
test was a big success. More than double the number of people participated than
what the advertisement departments of the journals had expected. Yet another
piece of IM2 technology seems set for the market.
Last modified 2007-10-23 14:38
